A survey from the Office for National Statistics says that 87% of British consumers has bought, at least, one item online in the last year. This percentage brings the UK in second place to Norway, in making e-commerce purchases in Europe.
Britons used online platforms to buy their electronics and digital media like computers, phones and video games. Clothes and footwear accounted for one third of online purchases. 50% of consumers are buying their fruits and vegetables online, however only 11% do all their food shopping via internet. This trend is expected to grow stronger because of a suggestion made by MPs that a “buy British” button should be added to the online food stores.
MP’s have said that the addition of the button will lead to filtering out the imported products on supermarket websites. The environment minister, George Eustice, commented that “this policy could provide a welcome boost for British farmers once the UK exits the European Union.” A clue that comes to back up this proposal is a survey from the National Farmers’ Union that shows 86% of shoppers want to buy more British food.
68% of women check product reviews online before making their purchase. 56% of them will seek help from social media contacts or pages, such as Facebook and Twitter. An important factor for people that like to do their shopping online, is the review of the product that they are going to buy. The survey indicates that they give attention to the review content and quality, the star rating and the pictures of the product, taken by people that have purchased it. However, the survey notes that if the consumer takes a purchase decision, the product review comes second to product quality and price.
Consumers search to get discount vouchers says a survey from Voucherbin. The famous voucher site survey says, that 80% of the consumers used a voucher code to buy an item in the last year. 75% of the respondents used a voucher code to buy takeaway food, while half of them has used a code to buy clothes or shoes online. Analysts say that mobile buying will continue to increase in 2017. Studies show that by 2018, 20% of all retail sales will take place online and by 2040, 95% of purchases will be facilitated by e-commerce.
Despite Brexit, retail spending in the UK increased in the second half of 2016. A weaker pound and overseas buyers looking for a bargain, seem to have helped that increase. Experts comment that if Brexit doesn’t kick in, the online retail market is going to have a significant growth in 2017.